Do you wonder why would anybody want to create and launch an apparel line in this environment?
In the last 20 years, our apparel consumption rose 400%! We have arrived at creating an astonishing 100 bio items of clothing each year. And yet, 64% of that is never worn and each item of clothing - on average - is only worn 7 times before it lands in the landfill. In the US, we are throwing away a garbage truck full of textile waste per second.
Our closets are full and yet we complain we have nothing to wear. What is wrong with us and will it ever be enough?
I believe that until we FEEL enough it will never be enough. As long as we are trying to fill the void inside of us with stuff - clothes, followers, likes, ... - outside of us, it will never be enough.
Even though I dreamed of creating a clothing line for as long as I can remember, I simply couldn't reconcile the polarities until I broke through my inner glass ceiling. I decided to use the power of apparel - an industry that literally touches every person on this planet - as a vehicle for the empowerment of women, girls, and artisans in countries the West has used as the world's factory floor. I wanted to use materials that come from the earth and would return back to the earth.
If you look at it, the earth creates abundantly. We live in an abundant universe and as humans, we are quite similar in that sense: we are creative, laborious beings, here on this earth to create and manifest whatever we desire. To feel beautiful, to feel radiant is our birthright, it raises our vibration! Beauty and Love are both toping the vibrational charts!
Unfortunately, we have just gotten it quite wrong in the last few decades by blending natural fibers with synthetics to artificially drive the prices down to a point where it's hard to find unblended garments which are also almost impossible to recycle. Simultaneously, the industry benefits from our search to feel whole by offering us fake solutions.
All of this sounds overwhelming but there are TWO things each one of us can do on a personal level that has a wide and far-reaching impact.
They are both easy and hard at the same time!
In the last 20 years, our apparel consumption rose 400%! We have arrived at creating an astonishing 100 bio items of clothing each year. And yet, 64% of that is never worn and each item of clothing - on average - is only worn 7 times before it lands in the landfill. In the US, we are throwing away a garbage truck full of textile waste per second.
Our closets are full and yet we complain we have nothing to wear. What is wrong with us and will it ever be enough?
I believe that until we FEEL enough it will never be enough. As long as we are trying to fill the void inside of us with stuff - clothes, followers, likes, ... - outside of us, it will never be enough.
Even though I dreamed of creating a clothing line for as long as I can remember, I simply couldn't reconcile the polarities until I broke through my inner glass ceiling. I decided to use the power of apparel - an industry that literally touches every person on this planet - as a vehicle for the empowerment of women, girls, and artisans in countries the West has used as the world's factory floor. I wanted to use materials that come from the earth and would return back to the earth.
If you look at it, the earth creates abundantly. We live in an abundant universe and as humans, we are quite similar in that sense: we are creative, laborious beings, here on this earth to create and manifest whatever we desire. To feel beautiful, to feel radiant is our birthright, it raises our vibration! Beauty and Love are both toping the vibrational charts!
Unfortunately, we have just gotten it quite wrong in the last few decades by blending natural fibers with synthetics to artificially drive the prices down to a point where it's hard to find unblended garments which are also almost impossible to recycle. Simultaneously, the industry benefits from our search to feel whole by offering us fake solutions.
All of this sounds overwhelming but there are TWO things each one of us can do on a personal level that has a wide and far-reaching impact.
They are both easy and hard at the same time!
- Be curious about the emptiness (or antsiness) you are trying to fill, numb, or run away from. How can you feel whole and empowered again?
- Only wear and buy things you love! Invest in yourself!
When it comes to the latter, I hope you love Koryphae. And when it comes to healing the void inside and finding the path to feeling enough, I don't know a more powerful modality than Breathwork. Even more so than meditation, mindset work, and coaching alone.
I'm incredibly honored to be offering both of these pathways. Would love to know what you think!
I'm incredibly honored to be offering both of these pathways. Would love to know what you think!
Love,
Daniela
